The job of Brand Content Manager, or content manager, combines communication, public relations and marketing. He produces and manages digital content on the web for a brand, a company or an organization, in order to optimize the customer relationship.
This training provides you with an operational method to implement an effective and relevant content strategy in an omnichannel context.
Audit and evaluate your brand
Develop and drive a branded content strategy
Create original content with high added value.
Engage your community through your content
Module 1: Meeting new brand challenges
Module 2: Build and develop a strong brand identity
Module 3: Driving an innovative and influential brand strategy
Module 4: Accelerate the performance of its content
Master the fundamentals of communication and/or marketing.